Digital Marketing Manager

Posted: Jun 5, 2024

Location: Hoofddorp, NL

Company: Irdeto

Who we are:

Irdeto is the world leader in digital platform cybersecurity, empowering businesses to innovate for a secure, connected future. Building on over 50 years of expertise in security, Irdeto’s services and solutions protect revenue, enable growth and fight cybercrime in video entertainment, video games, and connected industries including transport, health and infrastructure. Irdeto is the security partner dedicated to empowering a secure world where people can connect with confidence. 
 
With teams and offices around the world, Irdeto’s greatest asset is its people - our diversity is celebrated through an inclusive workplace, where everyone has an equal opportunity to drive innovation and contribute to Irdeto's success. 

The Role: Digital Marketing Manager

As the Digital Marketing Manager in Irdeto’s Demand Generation team, you will be responsible for implementing and executing robust integrated marketing campaigns for all our business units, globally, that create qualified demand, improve conversion rates at all stages of the funnel, and accelerate pipeline growth.


This role requires a well-rounded marketer with expertise in outbound and inbound digital marketing campaigns. This candidate is analytics-led, always looking for opportunities to improve the digital strategy and raise the bar.

 

A strong stakeholder manager, the digital marketing manager will work closely with field marketing, communications, content and product marketers to consistently improve results for digital campaigns This position is based in the Netherlands.

 

As a Digital Marketing Manager at Irdeto you will

  • Own the digital marketing strategy / digital go-to-market plan.
  • Manage most of our MarTech stack for tracking, launching, and optimizing Irdeto’s digital marketing channels and campaigns, and make sure that they are well integrated with each other (e.g., Pardot, Salesforce, 6Sense, Zapier).
  • Generate new leads and nurture existing prospects across several digital channels for global digital campaigns. This can be 3rd party databases, LinkedIn, Google Ads, email, and some regional channels that we are experimenting with like Naver in Korea.  
  • Further implement Account-Based Marketing (ABM) into the marketing strategy and to support the sales team with insights on in-market accounts.
  • Together with the marketing operations specialist, ensure a good flow of data between Pardot and Salesforce, to enable correct analysis and reporting of marketing sourced/influenced opportunities and key account insights.
  • Actively seek out new and different tactics to reach the target audience and keep up to date on modern marketing trends
  • Determine budget and targets and design marketing plans to achieve them.

 

This is an ideal role for a marketing professional who is an analytical, a systematic thinker, quality driven, and continually strives to improve effectiveness and results. We are looking for a great team-player who is innovative, agile, and has a can-do attitude.

 

What can you bring to the team?

  • Bachelor’s degree
  • Marketing experience in a B2B environment of 5+ years
  • Experience using Pardot, Salesforce, Zapier, Google Analytics, Google Tag Manager, Linkedin Campaign Manager and other tools across digital marketing 
  • In-depth knowledge of the latest methods, trends and technologies for advanced digital marketing
  • Strong communication and stakeholder management skills

 

What you can expect from us: 

Our people and culture are the heart of our business, and our values of Trust, Accountability, Agility and Innovation inform what we do, and how we work. We believe in investing in our talented employees and promote collaboration, creativity and innovation, health and well-being across our global workforce. 
  
In addition to competitive remuneration and extensive benefits we offer: 

  • An international and multicultural environment where diversity and inclusivity are celebrated and embraced  
  • Professional educational opportunities and training program 
  • Innovation sabbatical 
  • Volunteer Day 
  • State of the art office space 
  • On the job coaching and mentoring 
  • Flexible work arrangements – via our Work Hard Anywhere policy. 
  • Some of us run city marathons and even go on snowboarding trips together! 
  • Casual Friday? Casual every day! 
  •  US$ 500 net for your home office setup after you passed your trial period
  • And many additional perks customized to global locations (canteen, fresh fruit, amazing coffee, parking, on-site gym, yoga room to name a few) 

  

Irdeto encourages applications from people with disabilities, as we provide accommodation on request of the candidates that take part in all aspects of the selection processes.


Welcome to Irdeto!


Irdeto is proud to be an equal opportunity employer. 


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